Ed's creative process started a long way back. In fact, pre Spanish, when he started doodling on a weary cap - playing with words and intently paying homage to Lapu Lapu.
[Ed wearing the cap that started it all, Caffè Nero/Epsom, June 2016]
Unbeknownst to many, Lapu Lapu is the first recorded Philippine hero when he defeated Ferdinand Magellan in a sea water immersed battle in 1521. Thanks to Antonio Pigafetta, Magellan’s chronicler, Lapu Lapu made it into a diary so we all know what happened.
Fair enough, Magellan gets all the accolade for his voyage of discovery. He gets to name the Pacific ocean, a South American penguin carries his name, a GPS instrument, and the entire galaxy of Magellanic Clouds, to name a big few.
Lapu Lapu, on the other hand, had to settle as an emblem of the Philippine National Police, the Bureau of Fire Protection, a street in San Francisco, and a City named after him. Not bad at all, but not enough in Ed’s mind.
[Ed in 2010 wearing one of the original Sir Lapu concepts. Mind the long hair!]
Ed Casano, a native of Luzon, carrying an Italian sounding surname, a modern day economic explorer, ended up in the British Isles. His artistic thoughts led him to create the Sir Lapu brand, an honour, unofficially bestowed by a South Londoner to a protector of the Philippine seas, by calling Lapu Lapu a Sir.
Sir Lapu is Ed's vision of respect to the defender of the islands. This is his "papuri" (praise) to elevate Lapu Lapu from an icon to a brand, from a tribesman to a gentleman, and from a chieftain to a Sir.